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Strategic Marketing Manager


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Strategic Marketing Manager - Northern Europe

In this position, the Strategic Marketing Manager is responsible for the marketing strategy covering the Northern European (NEBA) region (Netherlands, Belgium & Luxembourg, United Kingdom & Ireland, and the Nordics). He/she will play a pivotal role in identifying and bringing across local business and market demands at Group level effectively.

For this position we are looking for a dynamic candidate who is able to act at Group level, being able to influence with diplomacy while having a pragmatic attitude.

Roles & Responsibilities

  • Is driving the strategic marketing cycle - gathers input locally to define product development requirements at Group level;
  • Executes market research to obtain market data regarding consumers, competition, technologies, channels and countries to identify and share market trends and business opportunities;
  • Gives input at strategic level regarding product quantities, sales, and margin for each country, (multi-)brand, and channel;
  • Acts as liaison between NEBA and the Group - advocate NEBA's marketing priorities while keeping in synch with the Group's strategy;
  • Builds brand awareness and oversees the organisation of trade shows and other major events;
  • Inspires, leads by example, and coaches the marketing team.


  • Master's degree in Marketing/Economics plus an MBA;
  • Minimum of 5 years' experience in a similar role within an international matrix organisation;
  • Experience with a technical A-brand in B2B and B2C;
  • Is pragmatic by nature: combines quality and speed;
  • Fluent in local language and English. French is considered as an advantage;
  • Travels frequently.

How to apply?

To submit your application please send an email to van Bueren (HR Manager):

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